🧵 The FTC Tried to Make Canceling Subscriptions Easy—But a Court Said No

Let’s say a customer wants to cancel your service.

They click "cancel." But then...

➡️ You ask them to call.

➡️ You offer 20% off.

➡️ You make them click through five pages.

➡️ They give up.

That’s the trick. And a lot of companies depend on it.

Earlier this year, the FTC tried to stop that.

They made a rule called "Click to Cancel."

It said if someone can sign up online, they should be able to cancel online. Simple, right?

But on July 3, a Texas court shut it down.

The judge said the FTC didn’t have the power.

So now, the rule is canceled.

The cancellation was based on the fact that they didn't follow the correct procedures when making the rule, not that the rule could not be created correctly.

However, with this administration, it is unlikely that the FTC will create this rule again.

Why This Matters to You

If you run a business that uses subscriptions, this is a big moment.

The court might’ve blocked the rule.

But your customers are still watching.

People are tired of games.

They remember how your cancel process made them feel.

Was it honest? Was it clear? Or was it a trick?

Good Business Is Built on Trust

You don’t have to trap someone to keep their money.

If your business depends on people forgetting to cancel,

That’s not loyalty. That’s a loss waiting to happen.

The best businesses make it easy to cancel.

Because they know people come back when they feel respected.

Make it easy to leave.

And you give people a reason to stay.

🔁 If you believe simple and honest is the future of business, hit repost. Let’s lead by example.